This is a summary from book “3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google” / https://amzn.to/3KqkE6x The core of SEO. Basically, all we do with SEO is that we optimize for keywords. When we optimize for a keyword, we mean one or multiple search terms, that the customers would search for. This is where the battle happens, and it's a zero-sum game. Meaning if you want to beat someone from being at the first place on Google, a search results, you would need to remove in from there. In SEO, we optimize for 3 types of keywords: 1. Information 2. Commercial 3. Brand. With informational customers are just searching for information while in commercial customers are actually looking to solve a problem they have fixed a door in their house, in branded keywords customers are looking for a specific brand. We want to: 1. Find keywords in one of first 3 categories. 2. Rule out keywords that we wouldn't have the budget to fight for. Estimate wha
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